Where does the milk come from?
The milk comes from our network of exclusive co managed farms run by experienced dairy farmers near Mohindargh and Sohna every day, to your doorstep.
What makes this milk so good?
Farmery milk is pure, natural, raw milk obtained from livestock raised according to best dairy methods. That is, they are fed on a very high quality diet, their milk is obtained without contamination and the cattles are not treated with any hormones. At our farms, we ensure the milk produced retains every aspect of this definition: No artificial growth hormones: The cows are not given any hormonal injections to boost the milk yield. No antibiotics or steroids: The cows are not given any steroids and antibiotics (exceptional cases can be where the ailment is serious, but those cows are not milked). No stress on the lactating cows: The cows are free to roam, stay in clean and well-maintained surroundings, and live healthily. No preservatives and adulterants: The milk obtained from the cows is unadulterated and does not have any preservatives (such as formalin), which is widely used by local dairy vendors as well as branded milk. Chemical-free fodder: Fodder for the cows (green and dry) are obtained from the best local resources. Full control over quality: From fodder to milk to packaging, the entire process is controlled and monitored at the farm. Farmery milk is Pure, Natural, chemical-free, hormone-free and preservative-free.
How can you be assured of the milk quality?
We provide sample test reports from FSSAI accredited labs on a periodic basis to give you assurance on the milk quality. We also have a well equipped laboratory to test the milk on all adulterants and toxins on daily basis and upload the reports on our purity meter. All subscribers are welcome to visit the farm and labs on appointment, to see the processes themselves.
What differentiates your products from the rest of the products in the market, whether itï¿½s the local dairy or the branded milk products?
Most dairies source the milk which they sell. Poorly fed cows are milked, then the milk often lies for hours in the open and is finally transferred to cans that reach the collection centre. Here, milk is transferred to a chilling centre, often subject to power shortages. The milk will then make a long journey, braving the Indian climate, to the processing tank at the dairy where it is then packaged into plastic pouches and placed in distributor cases, waiting for agents to pick them up. Not only is the milk reaching you days later, you don't even know what you are drinking is cow milk or not. Our control from fodder to milk to packaging to delivery is one the key factors: We use the best quality fodder and ensure only the milk from our healthy cows is packed and delivered to your home. We donï¿½t process the milk thus providing purest and freshest form of milk to our subscriber. FSSAI and news media surveys have constantly highlighted heavy use of hormones (to increase cattle yield) and adulterants in milk across India and the problem being more rampant in North India. Our assurance with Farmery milk is to consistently ensure that these harmful substances are never present and continuously checked for in the milk. We donï¿½t use preservatives (Formalin), which is likely to be present in milk from local dairy vendors and big brands
Why is the milk thickness inconsistent unlike the branded packaged milk?
Farmery milk is Farm fresh raw milk. We do not do any sort of processing on the milk. Branded packaged milk is standardized and homogenized to ensure consistency in the milk but these processes alter the natural state of the milk. Our milk thickness and taste would be impacted by weather, local seasonal fodder fed to the cows and lactation cycle of our cows.
Are the cows happy? How do you maintain the physical and emotional wellbeing of the livestock at the farm?
At our Farms, we use the best methods of maintaining milk cattle and top dairy consultants have been appointed which has helped them to understand the key inputs for cattle well being: Cows are free to roam at the farm. There are no flies and mosquitoes in the cow shelters - natural methods such as smoke from grass and anti-mosquito repellants are put into practice for this. Utmost care is taken to maintain good diet and health of the cows.
So how does the milk reach me every day?
Milking starts at 6 pm _ Chilling till 1 am _ Bottling starts at 1 am _ 3:30 am milk van leaves from the farm _ 4 am: reaches Delivery Hubs_ deliveries begin _ milk reaches you.
How is the milk packaged?
Milking is done by automatic milking machines. Post-milking, the milk is chilled to 2 degree Celsius, then packed in glass bottles and transported to Farmery Hubs from there it is delivered to each subscriber by Farmery delivery teams. The temperature is maintained as low as possible so that the milk never gets curdled for this there have been installed high-quality chillers at the farm, the milk is packed in glass bottles so that loss of temperature is slow, and is transported in insulated boxes to maintain the lowest temperature till it reaches the subscribers doorstep.
Why do you package the milk in glass bottles?
Glass is one of the safest materials on earth, for packaging of F&B products. It is non-toxic and non-reactive, as compared to other packaging materials such as plastic, which can leach into food products. Our brand values donï¿½t go with plastic or anti-environment materials, thus we use glass bottles for packaging. It is very tough for us to work with daily supplies in glass bottles, but creating high quality produce and then packaging it in plastic does not make any sense to us!
What is the shelf life of the milk? Do I need to boil the milk?
Since this is raw milk, we recommend boiling it within two hours of receiving it, especially during the summers. We recommend that the customers boil the milk before the consumption as raw milk is difficult to digest unless your system is used to it. After boiling, the milk can be refrigerated upto 2-3 days, as in the case of conventional milk.
Do you sell toned milk too?
We don't do multiple variants of milk. We sell whole milk, the fat content of which is between 4 to 4.5 %. However, whole cow milk is lighter than normal toned milk available in the market, which is primarily buffalo milk. Almost 40% of the fat in the milk can be extracted in the form of cream-layer/malai when you boil the milk.
Is this A1 milk or A2 milk?
Scientifically, we cannot establish whether it is A1 or A2 milk, as we don't have A1/A2 certification available in India. Most milch cattle give milk which contains both A1 & A2 protein, but to what percentage, we cannot commit. It can be in any proportion for a given cow i.e. 50/50, 60/40, 70/30 or vice-versa and so on.
I can't set good dahi with the milk. It's quite runny. Why is that so?
Firstly, the milk available in the market has certain percentage of Skimmed Milk Powder (SMP) mixed, hence you get curd very thick and creamy (chakka kind of), because of the powder content in the milk Farmery Milk is 100% farm fresh, direct from the udder, so there is natural Solids Not Fat (SNF) which is relatively low in comparison to conventional milk brands Setting curd with Farmery Milk is altogether different thing vis-vis conventional brands. When you put Farmery Milk for boiling/heating (while setting curd) make sure that you put/mix culture when the milk is about 5 minutes away from boiling and then maintain the temperature of the utensil Donï¿½t use readymade curd (pouch/cup/matki etc.) as culture, either use the curd or Chaach (Butter Milk) made from Farmery Milk
I've had cow's milk when I was a child, and it was always yellow in colour. But the milk you supply is white. Is it really cow's milk?
Yellow color in milk is mainly due to presence of carotenoid. Some breeds have high amounts of it while others have low amount of carotenoid generation hence the yellow tinge in the milk can vary by breed, the food and other factors. Presence of less yellow tinge is nothing to worry about. It is due to the fresh seasonal diet fed to the cows. After boiling and refrigerating the milk, you can witness that the malai/cream layer on the top is slightly yellow (you can say tinge of yellow),
If it's full-fat cow's milk, why isn't there any thick malai on it after it is boiled and cooled?
Full fat milk from cow cannot be compared with conventional brands milk, because the latter is mainly buffalo milk. Also, in conventional brands, cream/fat is added as per percentage proportions to make different variants. Conventional full cream brands contain 6% fat. Cow full fat milk cannot be more than 4.5% fat because it is the natural lactating property of the cow that its light in terms of fat, thus easy to digest. Thatï¿½s why its widely known that cow milk fat is GOOD FAT
Can I add/change my milk requirement if Iï¿½m travelling or have guests over?
Yes, you can do it latest by 8.30 pm a day before you want the quantities to be modified. Best method is to install Farmery Android app from Google Playstore and use the app to make modifications to your milk calendar. Alternatively, just call/ whatsapp at the Farmery Care number, minimum one day in advance if you want more/ less quantity of milk, or want to suspend the deliveries while travelling.